Choose the best name for your craft business
Deciding on a name is one of the first and most vital steps in branding your craft business. It’s important to pick a name that shows who you are, and the type of products you offer. Most importantly, your craft store’s name should be memorable—so make sure that the name you choose is easy for people to spell, pronounce and remember.
Use our free Craft Business Name Generator to brainstorm craft store name ideas, or take inspiration from the examples below. Once you’ve found a name you like, you can find the domain name, choose your favorite arts and crafts website template, and take your brand online.
Examples from the Craft Business Name Generator
Each of these three names has a story to tell. Think about your story when choosing your craft business name.
01. Wick Excellence
A candle company crafting wood wick scented candles in small batches.
02. Enchanted Bouquet
A floral studio specializing in bridal bouquets for fairytale weddings.
03. Excelsior Joinery
An artisanal woodworking workshop making custom furniture to order.
Let these craft business name ideas help spark your creativity
We’ve put together some inspiring and catchy name ideas from our Craft Business Name Generator to help you along your journey.
What makes a good craft business name?
A good craft business name should be memorable, unique and reflect the creativity you bring to your handmade goods. To find one that's perfect for you, start by thinking about the vibe you want to create. For example, do you want your business to have a traditional, rustic feel or a more modern and minimalist aesthetic?
It's also a good idea to pick a craft business name that isn't too specific. Instead of naming your business "Wendy’s Woodworking Shop," you could go for "Wendy’s Artisan Emporium" or “Wendy’s Woodworking and Gift Shop” to give you flexibility around the types of arts and crafts you create.
Keeping the right adjectives in mind can help create the feeling you want customers to have when they see your craft business name. Remember, your business name is a huge part of your brand identity, so make sure it conveys your personality, resonates with your target audience and leaves a lasting impression.
How to come up with your craft business name
Use the Business Name Generator to come up with creative name ideas. Then, pick the name that’s right for your craft store by keeping these best practices in mind.
01.
Decide on your craft store’s vibe
Choosing the right keywords to describe your craft business on websites and in articles can make it easier for potential clients and customers to find you online and help them decide if your work is what they’re looking for.
02.
Get to know your target audience
Take time to understand how potential clients and customers speak about work like yours. Make sure the name you choose fits your target audience’s language and that the content you’re putting out speaks to their needs.
03.
Scope out the competition
See what your competitors are doing in order to stand out in the crowd. The name you come up with should be different, bold and unforgettable. Be sure to run a thorough search to make sure the name you want isn’t already taken.
04.
Plan for the future
If you plan on going global, check that the name you choose has positive connotations in different languages. Mapping out marketing content and campaigns can help you decide if the name will stay relevant in the future.
05.
Get feedback on your new name
Once you’ve chosen a name that you like, run it past potential customers or people in your industry to see what they think. Take note of their comments and reactions, and keep in mind any biases they may have.
06.
Brand your craft business with a logo
Build a brand that will stay at the forefront of your customers’ minds with a memorable logo and strong website. Creating mockups of your logo is a great way to test if your new name will look good online and in print.
