19 trending products worth selling online in 2024
Is it time to expand your product catalog and hone in on new trending products?
It’s a question that nags at many online merchants as they race to increase sales and keep up with customer demands.
The reality is that whether because of a global pandemic or a new TikTok trend, consumer preferences are always changing. Moreover, the trending products that defined one year won’t necessarily define the next.
Looking into 2024, what hot products should you consider adding to the mix? Let’s take a deep dive at 19 trending products based on Google Trend data, market share size, and overall consumer data. Use this roundup to decide what to sell and how to manage your inventory this upcoming year.
Top trending products this year
01. Monk fruit extract
One of the hottest trending products to sell in 2022 might also be the sweetest—literally. Experts predict that the natural sweeteners market will hit nearly $166 million in 2022, with an anticipated compound annual growth rate (CAGR) of 7.7% over the next five years. Leading the way is monk fruit, most commonly sold as monk fruit extract. It’s 150 to 200 times sweeter than sugar, contains zero calories, and some studies show it may have disease-fighting antioxidant properties. You can sell monk fruit in liquid, granular, or powdered form, and “monk fruit powdered sugar” is a breakout keyword performer. Monk fruit is trending in the U.S. and Canada.
02. Matcha tea
This hot product is brewing up tons of revenue, interest, and online sales. While Google Trends data (captured above) seems to suggest a decline in matcha-related searches, revenue numbers show a different trajectory. The global matcha tea powder market is expected to reach a CAGR of 9.4% between 2021 and 2031. And the tea industry overall is forecast to hit $229 million in 2022.
It wouldn't be a far stretch to say that matcha is becoming a more commonly known term—its health benefits pepper online articles, and bakeries and cafes have upped their assortment of matcha-flavored goods—leading to a decline in everyday searches. Still, match is a trending term, particularly in Hungary, Czechia, and Canada.
03. Gummy supplements
As shoppers look to boost their overall wellness during the COVID-19 pandemic, they’re turning to gummy supplements for help. The overall industry is growing at a CAGR of 6.1% and could reach a market size of $6.7 billion by 2031. Two trending gummy supplements in 2022:
CBD gummies
Interest in edible CBD gummies spiked big time in mid-2021. They’re just one item in a whole line of trending products containing CBD, the non-addictive, non-hallucinogenic part of the hemp plant. CBD gummies are often infused with other ingredients and may help fight anxiety, chronic pain, and sleep. They’re currently trending in the U.S., Canada, and the U.K. Note that you need to comply with several legal requirements when selling CBD online, and some eCommerce platforms don’t currently support CBD businesses (fortunately, Wix does).
Melatonin gummies
As pandemic-era stress keeps consumers up at night, many eCommerce shoppers are purchasing melatonin gummies. These products help regulate your sleep cycle and are generally believed to be safe for both adults and children. They’re currently trending in the U.S., Australia, and New Zealand, with three of the top five breakout searches focused on “kids melatonin gummies.”
04. Non-fungible tokens (NFTs)
Non-fungible tokens (NFTs) became one of the hottest trending products to sell in 2021, with sales topping a whopping $4 billion. NFTs can include music, art, collectibles, gaming assets, fantasy sports, and more. They attract enthusiasts across multiple verticals. And while they could only be purchased with cryptocurrency in prior years, shoppers can now buy NFTs with credit cards from online merchants, making them a great addition to your online store. The hottest NFT markets are in China, Singapore, and Hong Kong.
05. Crypto wallets
Two thousand twenty one was the year that cryptocurrency hit the mainstream, led by Bitcoin, which recorded several all-time highs. Crypto wallets give cryptocurrency holders a place to store their online keys and access their cryptocurrencies. While some crypto wallets are purely online products, others are physical products that look like USB drives.
Crypto wallets stole the spotlight in 2021, and while search activity has slowed since the initial hype, interest in crypto wallets remains strong coming into 2022. Nigeria, Burkina Faso, and New Zealand are some of the highest-interest areas for crypto wallets.
06. Mineral sunscreen
Experts predict that in 2022, global travel will be even busier than pre-pandemic levels. That means plenty of beach trips and a need for consumers to protect their skin from sunburn. And, as shoppers gravitate toward more natural and sustainable products, interest in mineral sunscreen is spiking, especially during warmer-weather months. These sunscreens use zinc oxide or titanium dioxide to reflect the sun’s UV rays from the skin. You can sell them in powdered, spray, or lotion form. Trending countries include Canada, and the U.S.
07. Collagen
When it comes to year-round skin care, collagen is emerging as a trending product in 2022, with the market expected to grow by 9% annually through 2028. Collagen is a protein that makes skin stronger, which in turn reduces wrinkles, eliminates sagging, and plumps up aging skin. Collagen-based beauty supplements are most often sold in powder or supplement form. They’re posting big growth in Vietnam, the Philippines, and Singapore.
08. Dog poop bags and donut beds
More than 23 million Americans bought a pet during the pandemic, and all those pet owners need plenty of supplies. Trending pet products include dog poop bags, which have shown steady search interest in the U.K., Australia, New Zealand, and the U.S. over the past two years. Breakout stars online include “compostable dog poop bags” and “earth rated dog poop bags.”
Just like the name suggests—dog donut beds are round, fuzzy comfort cushions shaped in a circle. Pet owners (and their canine companions) can’t seem to get enough of them. They’re trending in the U.K., Canada, U.S, and Australia, with country-specific searches (“dog donut bed uk” and “dog donut bed australia”) among the breakout eCommerce stars.
09. Portable solar panels
According to a 2021 study of more than 10,000 people across 17 countries, 85% of consumers say they’ve shifted their purchase behavior over the past five years to embrace more sustainable products. That’s why portable solar panels are one of the trending products to sell in 2022. Their popularity stems from the renewable energy and money saved on power bills. Mini portable solar panels can be used to charge laptops, smartphones, tablets, car batteries, and camping gear. They’re trending in Australia, New Zealand, and the U.S.
10. Minimalist wallets
As people carry less cash with them, they’re giving their wallets a serious diet. Minimalist wallets are lightweight and slim alternatives to their bulkier old-school cousins. They allow people to carry just a few credit cards and a limited amount of cash. They’re trending in the U.S., Singapore, and Canada. With lots of different options on the market, your online store can find the right ones to match your market and drive your eCommerce sales up and to the right.
11. Car parts
Experts predict that the ongoing inventory shortage of new and used cars will continue well into 2022. That’s a boon to the automotive aftermarket sales industry, which reached $325 billion last year and is growing by 11% annually. Searches for “car parts'' are surging in the U.K., Ireland, and New Zealand—and both car and truck parts are providing great opportunities for eCommerce merchants. Want to get into the game? Learn how to create an online store that sells auto parts and accessories.
12. GPS navigation systems
Despite the rise of Google Maps and app-driven mobile solutions, many cars today still lack an integrated GPS system. Among this cohort (albeit the cohort is smaller than in previous years), standalone GPR systems are still in demand, with a market size that's expected to reach $32.2 million by 2026. These systems are particularly popular among shoppers in Australia, Canada, the U.S., Philippines, and India, with “car gps navigation system” being the top-trending keyword.
13. Ergonomic chair
As the pandemic enters its third year, workers worldwide are expected to continue embracing flexible schedules and work-from-home options. For most workers, ergonomic chairs are a must-have for their home offices. These chairs are designed to correct your posture and reduce back and neck pain. Search interest in ergonomic chairs swelled at the start of the pandemic and has remained strong ever since. Singapore, Australia, and Canada are hot markets.
14. Projectors
The home theater is back, and in a big way. As a growing number of consumers choose to watch movies on streaming services in their homes instead of in a theater, shoppers are gobbling up projectors of all shapes and sizes at a fast rate. Some choose full-size projectors, but mini projectors are gaining in popularity. Some consumers are buying up projectors to use inside the house, while others are using them to turn their backyards into an outdoor theater. No matter which type of projector you choose to sell, it’s a good bet you’ll find customers in trending spots like New Zealand, Australia, and Ireland.
15. Home security cameras
With many jobs remaining remote, more time spent at home means a greater need to keep you and your family safe. That’s why wireless home security cameras are some of the top-selling Amazon products, even now. Consumers love their relatively inexpensive price point. Security cameras are trending in Australia, Canada, and the U.S. There’s interest in all types of home security cameras, including everything from basic 1080P cameras to more sophisticated 2K and 4K models.
16. Wearable devices
What do you get when you combine a renewed interest in health (and wellness) with the global rollout of 5G technology? Answer: you get a superstar market for wearable devices. Global shipments of wearable devices like sports, fitness, and wellness trackers are expected to reach 344.9 million in 2022, a 13.2% increase from 2021. China, Philippines, and South Korea are hot markets, with “wearable medical devices” and “wearable smart devices” cropping up as popular Google searches.
17. Power banks
People love their mobile devices, and they want to keep them charged wherever they go. That’s why power banks remain a top-trending product to sell in 2022. Unlike mini solar panel chargers, power banks are most often battery-powered and sell at relatively low price points (typically between $25 to $75). Qatar, Oman, and Zimbabwe are areas where interest in power banks is surging.
18. Blue light glasses
Most of us spend an exorbitant amount of hours looking at our laptops, smartphones, and tablets. Blue light glasses aim to protect our eyes by filtering out potentially harmful light waves that are emitted from our devices. They’re trending in New Zealand, Australia, and the U.S. Popular Google searches like “do blue light glasses work” highlight an opportunity for you to win over consumers by providing helpful facts on your product listings.
19. Athleisure
Whether you’re heading to the gym, taking a quick walk outside, or just want to sport the latest look, athleisure remains a strong fashion trend in 2022. The category includes everything from yoga pants and leggings to sweatpants, tights, shorts, gym wear, hoodies, and sneakers. The global athleisure market is predicted to reach $549.41 billion by 2028, with Singapore, Hong Kong, and the U.S. among the breakout markets.
How to find more trending products to sell in 2024
Keeping up to date with trending products to sell in 2022 takes a little finesse. As a first step, check out Amazon’s best sellers’ list. The global giant updates this list regularly so that you know what’s hot and what’s not. Amazon product research tools (think: JungleScout) can further help you to generate product ideas based on sales velocity, competitiveness, and profitability.
Other online marketplaces like eBay and Etsy can spark ideas, especially if you’re looking to expand your multichannel selling strategy. Each of these channels attracts a unique demographic and can thereby provide a deeper understanding of trends across various audience segments.
Beyond marketplaces, there are various publications and tools at your disposal. Check out Exploding Topics. Browse social media. Engage in online communities. Follow hashtags like #TikTokMadeMeBuyIt for inspiration.
Resources to help you take advantage of trending products
Once you identify a trending product, your next best step is to find a manufacturer who can either help you build your product or supply it for your online store. This tutorial walks you through the types of suppliers and the pros and cons of each.
It’s also wise to read up on how to optimize your inventory management, eCommerce warehousing, and best practices for eCommerce shipping. These elements will help you get trending products into the right customer’s hands at just the right time.
And don’t forget the most important part: getting buyers to convert once they visit your online store. Learn how to create an eCommerce store that’s optimized for conversion today.
Allison Lee Editor, Wix eCommerce
Allison is the editor for the Wix eCommerce blog, with several years of experience reporting on eCommerce news, strategies, and founder stories.
